HomeMy WebLinkAbout3 - Legal Review Submission_ SUNNY JACK EVENTS BRIDGE BLAST 2022 Exhibit ABremerton/Year (2022) Lodging Tax Awardee (Sunny Jack Events – Bridge Blast)
Rev. 11/2021 Page 1 of 1
EXHIBIT A
Scope of Services
Marketing Plan 2022
The following marketing strategy is for Bremerton Bridge Blast to take place on June 25, 2022.
Bremerton Bridge Blast is uniquely positioned to draw from all over Western Washington as the
largest bridge fireworks show on the west coast. We have seen an incredible response from all of
western Washington including sold out hotel stays, sold out marinas as well over 10,000 day
visitors.
Social Media: $1,500
Utilize the reach and power of social media via Facebook, Instagram, and YouTube by
creating
content to manage all social media platforms. Instagram reaches a younger demo and many
from Seattle and beyond.
Create content featuring the 2018 and 2019 festival in order to draw into Bremerton for this
unique experience.
Kelley Marketing, Brenda Kelley, will post content as well as assist with content ideas and
content for both social media platforms, monitor posts, comments, messages, as well as
reach to capitalize and maximize funds spent to reach the best suited clientele and maximize
spending by advertising to those individuals.
2,081 people like the Bremerton Bridge Blast Facebook Page and 2,144 people follow it.
Facebook organic reach for the Bremerton Bridge Blast from 2019 to current is over 107,000.
Our goal is to continue to increase the social media presence.
Print/Local Advertising: $3,000
Digital partnership with Kitsap Sun to reach Seattle area and beyond.
Posters/Post Cards/Banners and more.
Hwy 3 Mentor board for travelers.
A local graphic designer will be contracted for the following marketing assets; digital poster,
digital social media header, sponsor thank you, digital generic advertising. All other items will
need to be contracted for additional fees.
Website: $1,000 –updated website
Operational SOW Bridge Blast – to be held June 25, 2022 at the Evergreen Park and
surrounding City of Bremerton Public spaces including the Manette Bridge with a total
event budget of $83,615.00
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