HomeMy WebLinkAboutBremerton 2020 WM Annual ReportANNUAL REPORT
CITY OF BREMERTON
2020
WM expanded our toolkit of resources to help Bremerton
businesses transition to a bagless recycling program.
Our case studies and email templates demonstrate how
easy and important it is to keep recyclables loose in the
WM container. These educational materials were also
offered in Chinese and Spanish.
NO BAGGED RECYCLABLES
RESOURCES
Starbucks store “goes bagless” to improve their Waste
Management recycling program
A Starbucks store transitions from bagging recycling to emptying recyclable materials loose into
the recycling dumpster, ensuring recyclables make it to their next best use.
Challenge
Starbucks company policy requires stores to use blue
plastic bags to collect recycling in their internal bins. Staff
collect bagged materials and put them directly into the
recycling dumpster. This is problematic because
materials in a plastic bag cannot be properly sorted at the
WM recycling center and risk getting thrown away rather
than recycled.
Solution
The Starbucks staff are committed to doing their part for
the planet by recycling right. In keeping with Starbucks
policy, the store continues to line recycling bins with blue
plastic bags. However, the team now empties recyclable
materials directly into the dumpster rather than tied up in
a plastic bag. The management team instructed staff to
loosely tie bags so they can be quickly and easily opened
and emptied in the recycling dumpster.
Result
Keeping recyclables loose guarantees materials will be
processed and turned into new items. As part of their
commitment to sustainability, this Starbucks is now
recycling right. And the best news? They don’t spend any
more time taking out the recyclables than they had in the
past. Staff report the change has been straight-forward
and all members engaged quickly after learning the
importance of the change.
1 CITY OF BREMERTON 2020
“This year may have looked different, but our commitment to
delivering safe and reliable service to the City of Bremerton
remains unchanged. From our frontline drivers and public
education team to our partners at the City, we are all
getting through this together. Thank you for another great
year of partnership!”
WM IS A PROUD CONTRIBUTER
TO YOUR COMMUNITY AND OURS
Your community is our community, too! WM is a proud
annual member of the Bremerton Chamber of Commerce.
R OBERT HALLDistrict Manager Bremerton Hauling District
WM LEADS THE WAY:
OUTREACH FOR THE DIGITAL AGE
2 CITY OF BREMERTON 2020
1 REASSESS WASTE STREAMS AND RIGHT SIZE SERVICE
WM asked about challenges and recommended changes for
service levels and more.
2 REFRESH RECYCLING STATIONS
WM helped optimize signage and container placement.
3 RE-EDUCATE RESIDENTS AND STAFF
WM offered free tools and programs to help local properties
recycle right while remaining safely socially distanced.
COVID-19 has impacted our community in unprecedented ways
causing business owners and multifamily property managers to look
for opportunities to avoid additional expenses. Creating smart and
efficient recycling and garbage systems is one piece of the puzzle.
Understanding this need, the WM Education and Outreach team
immediately set to work brainstorming possibilities and mapping out
a modified plan to help our customers reduce waste and recycle right.
The result is WM eConnect – our 2020 outreach campaign to engage
multifamily and commercial customers in the digital age. This fully
remote outreach includes all the benefits of in-person programs,
plus new virtual learning tools. For WM managers speaking to
customers, WM eConnect means complimentary digital consultations
even while working from home. These free consultations covered three
easy steps to refresh local recycling programs:
3 CITY OF BREMERTON 2020
WM eConnect’s high-quality recycling education programs allow the
flexibility to learn when and where it is convenient for residents and
employees. WM eConnect’s expansive toolkit includes:
Recycle Right Video – A short video teaching residents and employees the
basics of recycling right. Watch at wmnorthwest.com/bremerton or here.
COVID-19 Disposal Video – Answers to disposal questions for products
such as masks, gloves, and disinfectant bottles. Watch here.
WM outreach staff called businesses who qualified for
recycling service at no additional cost but had not signed up.
This resulted in:
• 8 Businesses started recycling service
• 12 Spoke with contact and no follow up was needed
• 13 Voicemails
• 31 Emails
During outreach calls and emails, outreach staff presented
businesses with best practices for recycling including the
“3 C’s” to recycling success: 1) ensuring sufficient container
capacity (0.1 cubic yards per unit), 2) clear signage, and 3)
convenient location of garbage and recycling containers
(including co-location).
Virtual Scavenger Hunt – Residents learn ways to reduce waste and
become better recyclers while exploring online resources such as our
website, wmnorthwest.com.
As your service partner, we are always eager to find helpful and
innovative ways to work with customers on waste reduction and
recycling with the goal of creating more sustainable communities.
4 CITY OF BREMERTON 2020
The proud, caring, and resilient
members of the Waste Management
family are the foundation of our
success. We take care of each other,
our customers, our communities,
and the environment. From the
start, our local WM teams focused
on continuing to provide services on
regular schedules – to bring a
sense of normalcy to our partners
and customers.
WASTE MANAGEMENT’S COVID-19 PANDEMIC RESPONSE
Our safety and logistics capabilities allowed us to act
early to stabilize a robust supply chain. This ensured
safety gear for our drivers on the front line. It
positioned us to immediately secure essential
disinfectants and implement aggressive
sanitation and social distancing protocols. We
invested in technology to keep drivers safe with
contactless safety trainings. We also moved
quickly to relocate thousands of customer
service agents, dispatchers and office
employees to work-from-home settings.
RECOVERY THROUGH INNOVATION AND WORLD-CLASS
LEADERSHIP FOR SAFETY AND LOGISTICS
“Sometimes a crisis brings out the best in us.
In 2020, the global pandemic brought out the
best in the Waste Management team. This
success has been anchored in Waste
Management’s innovation and world-class
leadership for safety and logistics. It’s a
success made possible by the solid
partnerships we’ve built and nurtured with our
partner communities and customers. During the
COVID-19 pandemic, our commitment to our
people is stronger than ever. We’re protecting the
health and financial well-being of all our team
members as they provide essential services to the
communities we are privileged to serve.”
MARY EVANSPublic Sector Solutions Director
NATIONAL AND STATE AWARDS
DIVERSITY AND EQUALITY AWARDS
On a company-wide level, we’ve proudly accepted recognition
for our commitment to veterans:
• U.S. Veterans Magazine “Best of the Best”
• Canada Company “Military Friendly Employer”
• Military Times “Best for Vets Employer” (10 years in a row)
• G.I. Jobs “Military Friendly Employer” (11 years in a row)
At Waste Management, we are a strong local employer with a diverse
workforce. We promote and foster a workplace where everyone is valued
and respected. Only by embracing diversity and the well-being of our
employees can we drive superior innovation and service for the
communities we serve. Through our recruitment and community outreach
efforts, we support minority and women’s organizations that strive to
improve opportunities for professional development and advancement.
5 CITY OF BREMERTON 2020
6 CITY OF BREMERTON 2020
This award goes to Waste Management for inspiring positive
recycling habits through social media. There are new challenges
in recycling, and the digital landscape has revolutionized how we
get information, learn and engage. Together with our partners,
we’re using these social tools to make it easier for everybody to
recycle right with educational resources, tips and more.
WSRA 2020 RECYCLER OF THE YEAR
FOR INNOVATION
For the fourth year in a row we made it
on the “A List" of companies leading the
way for environmental performance and
transparency. We run our trucks on clean
and green, renewable natural gas. It
delivers 70% lower emissions than
diesel, and it's gas from garbage —
harvested from landfills. We also use
technology to route our trucks efficiently,
saving fuel and reducing emissions for a
smaller carbon footprint.
And we report it all, for
100% transparency, in
our annual Sustainability
Report. To learn more:
sustainability.wm.com
BUILDING VALUE TOGETHER
For the 11th time, Waste
Management made the
list of the World’s Most
Ethical Companies.
Since 2012, WM has supported Hopelink, Mountains to Sound
Greenway and Lake Washington Schools Foundation. These local
investments make significant impacts throughout the Puget
Sound area. Through many levels of investment and a continued
commitment to their missions, our partnerships continue to
flourish, creating positive community impact year over year.
7 CITY OF BREMERTON 2020
AVERAGEDIVERSION RATES
The diversion rate is the percentage of total collected material
that is not taken to a landfill, thus diverted for recycling,
composting, reuse, and repurpose. Diverted material is typically
delivered to a recycling or composting facility for processing.
RESIDENTIAL 36.5%
COMMERCIAL 7.4%
MULTIFAMILY 9.2%
RECYCLING
COMPOST
GARBAGE
RESIDENTIAL
2,265
1,840
7,144
MULTIFAMILY
435
4
4,333
COMMERCIAL
1,331
17,009
20
2020 WASTE STREAM[IN TONS ]