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4627
CONNECTIONS GROUP (THE)
Consultant - Conununications Plan Development
Executive
LEG 12-1
04/11/2007
09/30/2007
02/15/2009
01/01/2009
PROFESSIONAL SERVICES AGREEMENT
The Connections Group for Communication Plan Development and Citizen Outreach
Effort
The City of Bremerton ("City") and The Connections Group ("Consultant"), referred to
collectively as the "Parties," enter into the following Agreement for professional services:
I. Scope: The Consultant agrees to perform the services more specifically described in the
Scope of Work, dated February, 27, 2007, attached hereto as Exhibit A, which is incorporated
herein by reference. The Scope of Work may be modified only pursuant to Section VII.G. of this
Agreement. If the Scope of Work provides for unspecified additional services such services
shall only be performed upon the express written request of the City. Consultant further
represents that the services furnished under this Agreement will be performed in accordance with
generally accepted professional practices in effect at the time such services are performed.
II. Term: The City and the Consultant agree that work will begin on the tasks described in
Exhibit A immediately upon execution of this Agreement. The parties agree that the work
described in Exhibit A is to be completed as provided for in the work schedule attached hereto as
Exhibit B; provided however, that additional time shall be granted by the City for excusable
delays or extra work as provided for in section IX (A) ofthis agreement.
III. Compensation: In consideration of the services provided pursuant to this Agreement, the
City shall pay Consultant in an amount not to exceed fifty thousand ($50,000.00) dollars.
Consultant's charges and bills shall conform to the fee schedule attached hereto as Exhibit C and
incorporated herein by this reference.
The Consultant shall submit regular billing statements detailing work performed and
amount charged on each task or portion thereof. The descriptions shall conform to and fall
within the categories set out in the Scope of Work and/or Fee Schedule. Upon receipt of a
conforming billing statement, the City shall promptly process payment. PROVIDED,
HOWEVER, the City reserves the right to prioritize scoped work and accelerate and/or delay
work tasks under the time frame set forth in Section II herein. The Consultant's labor rates and
billing fees shall be as delineated in Exhibit C.
Consultant shall not perform work beyond the Scope of Work, nor shall they be
compensated for such work, unless the Scope of Work or amount of compensation is modified
pursuant to this Agreement. Consultant shall only be compensated for additional services if
requested pursuant to Section I and, if not otherwise provided, such compensation shall be in
accordance with Exhibit C. Consultant shall notify the City's Director of Financial ServIces
whenever they determine that work has been requested that falls outside of the currently
approved Scope of Work.
If a billing statement does not conform to this Agreement, the City may withhold
payment until the statement is brought into compliance. Such withholding does not relieve
Consultant of its obligations under this Agreement.
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IV. Relationship of Parties: Consultant represents that it is skilled in the matters addressed
in the Scope of Work and is performing independent functions and responsibilities within its
field of expertise. Consultant and its personnel are independent Consultants and not employees
of the City. Consultant and its personnel have no authority to bind the City or to control the
City's employees and other Consultants. None of the benefits provided by the City to its
employees, including, but not limited to, compensation, insurance, and unemployment insurance
are available from the City to the employees, agents, representatives, or sub-Consultants of the
Consultant. Consultant will be solely and entirely responsible for its acts and for the acts of
Consultant's agents, employees, representatives and sub-Consultants during the performance of
this Agreement. The City may, during the term of this Agreement, engage other independent
Consultants to perform the same or similar work.
As an independent Consultant, Consultant is responsible for its own management. The
City's administration and enforcement of this Agreement shall not be deemed an exercise of
managerial control over Consultant or its personnel.
As an independent Consultant, Consultant is responsible for payment of all taxes and
licensing fees necessary to perform its obligations under this Agreement. These taxes and fees
include but are not limited to State industrial insurance, Business & Occupation, State
professional licensing, and City business licensing. If any taxes or fees due the City have been
declared delinquent, the City may withhold the delinquent amount, plus any additional charges
arising from the delinquency, from any payments due Consultant.
V. Indemnification: Consultant shall defend, indemnify and hold the City, its officers,
officials, employees, agents and volunteers harmless from any and all claims, injuries, damages,
losses or suits, including all legal costs and attorney fees, arising out of or in connection with the
performance of this Agreement, except for that portion of the injuries and damages caused by the
City's sole negligence.
The City's review or acceptance of any of the work when completed shall not be grounds
to avoid any of these covenants of indemnification.
Should a court of competent jurisdiction determine that this Agreement is subject to
RCW 4.24.115, then, in the event of liability for damages arising out of bodily injury to persons
or damages to property caused by or resulting from the concurrent negligence of the Consultant
and the City, its officers, officials, employees, agents and volunteers, the Consultant's liability
hereunder shall be only to the extent of the Consultant's negligence.
IT IS FURTHER SPECIFICALLY AND EXPRESSLY UNDERSTOOD THAT THE
INDEMNIFICATION PROVIDED HEREIN CONSTITUTES THE CONSULTANT'S
WAIVER OF IMMUNITY UNDER INDUSTRIAL INSURANCE, TITLE 51 RCW, SOLELY
FOR THE PURPOSES OF THIS INDEMNIFICATION. THE PARTIES FURTHER
ACKNOWLEDGE THAT THEY HAVE MUTUALLY NEGOTIATED THIS WAIVER.
The provisions of this section shall survive the expiration or termination of this Agreement.
- -
VI. Insurance: The Consultant shall procure and maintain for the duration of the Agreement,
insurance against claims for injuries to persons or damage to property which may arise from or in
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Communication Plan and Citizen Outreach
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connection with the performance of the work hereunder by the Consultant, its agents,
representatives, employees, sub-consultants or sub-Consultants.
Before beginning work on the project described in this Agreement, the Consultant shall
provide a Certificate of Insurance evidencing:
1. Automobile Liability insurance with limits no less than $1,000,000 combined single
limit per accident for bodily injury and property damage; and
2. Commercial General Liability insurance written on an occurrence basis with limits no
less than $1,000,000 combined single limit per occurrence and general aggregate for
personal injury, bodily injury and property damage. Coverage shall include but not be
limited to: blanket contractual; products/completed operations/broad form property
damage; explosion, collapse and underground (XCD) if applicable; and employer's
liability; and
3. Excess Liability insurance with limits not less than 1,000,000 limit per occurrence and
aggregate.
4. Professional Liability insurance with limits no less than $1,000,000 limit per
occurrence/claim.
Any payment of deductible or self insured retention shall be the sole responsibility of the
Consultant.
All required policies shall be provided on an "occurrence" basis except professional
liability insurance (if required), which may be provided on a "claims-made" basis.
The City shall be named as an additional insured on the Commercial General Liability
insurance policy, as respects work performed by or on .behalf of the Consultant and a copy of an
endorsement that is acceptable to the City, which names the City as an additional insured shall be
attached to the Certificate of Insurance. The City reserves the right to receive a certified copy of
all the required insurance policies and endorsements. The City further reserves the right to reject
any unacceptable policies and/or endorsements.
The Consultant's Commercial General Liability insurance shall contain a clause stating
that coverage shall apply separately to each insured against whom claim is made or suit is
brought, except with respects to the limits ofthe insurer's liability.
The Consultant's insurance shall be primary insurance as respects the City and the City .
shall be given thirty (30) days prior written notice by certified mail, return receipt requested, of
any cancellation, suspension or material change in coverage.
The City also reserves its unqualified right to require at any time and for any reason,
proof of coverage in the form of a duplicate of the insurance policy with all endorsements as
evidence of coverage.
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VII. General Conditions:
A. Reports and Information: When requested by the City, Consultant shall furnish
periodic reports and documents on matters covered by this Agreement. The reports and
documents shall be furnished to the City's Director of Financial Services in the time and form
requested. Consultant shall maintain accounting records in accordance with Generally Accepted
Accounting Principles (GAAP) to substantiate all billed amounts.
B. Ownership and Use of Records and Documents: Original documents, drawings,
designs and reports, including those in electronic format, developed under this Agreement are the
property of the City. All written information submitted by the City to the Consultant in
connection with the services. performed by the Consultant under this Agreement will be
safeguarded by the Consultant to at least the same extent as the Consultant safeguards like
information relating to its own business. If such information is publicly available or is already in
Consultant's possession or known to it, or is rightfully obtained by the Consultant from third
parties, Consultant shall bear no responsibility for its disclosure, inadvertent or otherwise.
All data, documents and files created by Consultant under this Agreement may be stored
at Consultant's office in Seattle, Washington. Consultant shall make such data, documents, and
files available to the City upon its request at all reasonable times for the purpose of editing,
modifying and updating as necessary until such time as the City is capable of storing such
information in the City's offices. Duplicate copies of this information shall be provided to the
City upon its request, and at reasonable cost.
All documents, including all reports, drawings, specifications, computer software or other
items prepared or furnished by Consultant pursuant to this Agreement, are instruments of service
with respect to the project and are the property of the City. Any reuse by the City for other than
the specific purpose intended will be at City's sole risk.
C. Work Performed at Consultant's Risk: Consultant shall take all precautions necessary
and shall be responsible for the safety of its employees, agents, and sub-consultants in the
performance of the work hereunder and shall utilize all protection necessary for that purpose.
All work shall be done at Consultant's own risk, and Consultant shall be responsible for any loss
of or damage to materials, tools, or other articles used or held for use in connection with the
work.
D. Place of Work: The Consultant shall perform the work authorized under this
Agreement at its offices in Seattle, Washington. Meetings with the City staff as- described in
Exhibit A, Scope of Work, shall take place at the City's offices, or at locations mutually agreed
upon by the parties.
E. Entire Agreement: This Agreement and its Exhibits constitutes the entire agreement
between the Parties, and the Parties acknowledge that there are no other agreements, written or
oral, that have not been set forth in the text of this Agreement.
F. Severability: Should any part of this Agreement be found void, the balance of the
Agreement shall remain in full force and effect.
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G. Modification: This Agreement may only be modified by written instrument signed by
both Parties.
H. Written Notices: All communications regarding this Agreement shall be sent to the
parties at the addresses listed below by registered or 1 st class mail, or by personal service, and
shall be deemed sufficiently given if sent to the addressee at the address stated in this Agreement
or such other address as may be hereafter specified in writing.
City Address:
City of Bremerton
Attention: Mayors Office
345 6th Street, Suite 600
Bremerton, WA 98337
Consultant Address:
The Connections Group
Attention: Cathy Allen, President
600 Stewart Street, Suite 1300
Seattle, WA 98101-1230
Second Copy sent to:
Laura Lyon
City of Bremerton
Director of Financial Services
345 6th Street, Suite 600
Bremerton, W A 98337
1. Waiver: Failure to enforce any provision of this Agreement shall not be deemed a
waiver of that provision. Waiver of any right or power arising out of this Agreement shall not be
deemed waiver of any other right or power.
J. Non-Waiver of Breach: The failure of the City to insist upon strict performance of any
of the covenants and agreements contained herein, or to exercise any option herein conferred in
one or more instances shall not be construed to be a waiver or relinquishment of said covenants,
agreements or options, and the same shall be and remain in full force and effect.
K. Compliance with Laws: Consultant shall comply with all applicable Federal, State,
and local laws in performing its obligations under this Agreement.
L. Choice of Law and Venue: This Agreement shall be interpreted according to the laws
of the State of Washington. Any judicial action to resolve disputes arising out of this Agreement
shall be brought in Kitsap County Superior Court.
M. Attorneys' Fees: In the event of litigation to enforce any of the terms or provisions
herein, each party shall pay all its own costs and attorney's fees.
. N. Assignment: Any assignment of this agreement by the Contractor without the written
consent of the City shall be void.
VIII. Nondiscrimination: Consultant shall not discriminate in employment or services to the
public on the basis of race, color, national origin, sex, religion, age, marital status, disability, or
sexual orientation, except for employment actions based on bona fide occupational qualification.
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IX. Termination: This Agreement shall remain in force until completion and acceptance of
the services, terminated by written instrument upon mutual consent, or by the City of Bremerton
for convenience. This Agreement may be immediately terminated for cause by a Party if the
other Party substantially fails to perform through no fault of the terminating Party, and the non-
performing Party does not commence correction of the failure of performance within thirty (30)
days of the terminating Party's sending notice to the non-performing Party. Any Notice by
Consultant shall include a report showing the status of all items listed in the Scope of Work
current through the termination date.
A. Excusable Delays: The right of Consultant to proceed shall not be terminated nor shall
Consultant be charged with liquidated damages for any delays in the completion of the work due
to: 1) any acts of the federal government in controlling, restricting, or requisitioning materials,
equipment, tools, or labor by reason of war, national defense, or other national emergency; 2)
any acts of the City, its consultants, or other public agencies causing such delay; and 3) causes
not reasonably foreseeable by the parties at the time of the execution of the Agreement that are
beyond the control and without the fault or negligence of the Consultant, including, but not
restricted to, acts of God, fires, floods, strikes, or weather of unusual severity. PROVIDED,
HOWEVER, that the Consultant must promptly notify the City within ten (10) calendar days in
writing of the cause of the delay. If, on the basis of the facts and the terms of this Agreement,
the delay is properly excusable, the City shall, in writing, extend the time for completing the
work for a period of time commensurate with the period of excusable delay.
B. Rights Upon Termination: In the event of termination, the City shall pay for all
services performed by the Consultant to the effective date of termination, as described on a final
invoice submitted to the City. After termination, the City may take possession of all records and
data within the Consultant's possession pertaining to this project which may be used by the City
without restriction. Any such use not related to the project which Consultant was contracted to
perform shall be without liability or legal exposure to the Consultant.
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Bremerton/The Connections Group
Communication Plan and Citizen Outreach
Page 6 of 10
Exhibit A - SCOPE OF WORK
1. Development of a Communications Plan
The City of Bremerton needs to be consistent as it deals with growing public issues. Consultant will help
to shape the relevant points of emphasis and will develop a communications plan including content
development, strategic positioning, and increased coverage. the consultant will also develop the pro's and
con's of setting up a communications office including considerations such as selecting a professional to
staff it, training, etc. should the City choose that approach.
The communications plan will deal with specific segments of the public that need special attention. The
City will need to have a specialized communication plan and message for target communities, such as the
downtown communities and outlying neighborhoods. Consultant will work with each department to
formulate a message, create a plan, and develop story ideas that strengthen the Bremerton message.
Consultant will also put special emphasis on developing ideas that would be ideal on local cable TV
shows.
Deliverables include a communication plan document as well as the development of individual press
plans and timelines for City's departments.
2. City Wide Constituency Email Database and E-Newsletter Template
Consultant will build a list of approximately 500-1,000 Email addresses in an Email database. These
would include constituents and stakeholders who contact the City online, elected officials, retired City
employees, other public employees (Kitsap County, Police officers, Firefighters, and Emergency Medical
staffers), civic organization memberships (League of Women Voters, Rotaries, etc.),
Building this database online will allow the City:
· To keep citizens informed of new programs, latest news and general information to help educate a
growing public of how they can be helpful in building a better community.
· To offer an opportunity for citizens to respond to a number of public engagement issues without
having to attend a meeting. Consultant would coordinate with the City's web site operators on how to
construct local surveys, polls and multiple response questions on public issues so that these opinions
could be tallied into the public record of ongoing issues.
· To invite specific publics to regional informal meetings to talk with the City and her staff.
Consultant will also produce an e-newsletter template for use by the City. The template will be useful for
relaying the City message, developing new stories, and communicating with citizens. This will provide
the City with an easy to use tool to provide individualized messages to constituents, community groups,
legislators, and any other group interested in the work of the City. It will be an integral tool to allow City
departments to communicate with the public, taxpayers and decision makers about the future of
Bremerton.
3. Poll
Consultant will conduct a 400 person poll of civically-involved Bremerton residents on the status of
neighborhood parks, street maintenance, and pedestrian safety. The poll will be approximately 15
Bremerton/The Connections Group
Communication Plan and Citizen Outreach
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minutes. Consultant will be responsible for protocol development, fielding of the poll, compilation,
analysis, segmented cross tabulations, power point presentation, and an executive strategy.
The purpose of this poll will be to establish a baseline upon which to build a message of what people are
thinking, what they want done and what their priorities might be. Often in municipal environments, a
small band of well-intended individuals can define or paint a picture of the City that is often one-sided,
overblown or even misguided. A poll will give the City a realistic, more pervasive look at. what
constituents are thinking about their neighborhood parks, motorized, and non-motorized transportation
systems. This poll could be used for the following:
. Meetings with Editorial Boards
. Community Meetings
. Public speaking opportunities by the Mayor and key staff
. Testimony to City Council
. E-mail excerpts of the poll to citizens interested in the issues
. Op~ed pieces for local newspapers
. Other individual opportunities to respond to the media
4. Local Focus Groups
Consultant will conduct two focus group meetings in 2007. Consultant will be responsible for:
. Locating appropriate locations (home, restaurant, school, public meeting facility).
. Identifying public participants which might include communities of color, teenagers/college
students, small business owners, local clergy, perfect voters, people who work from their homes
and others.
. Arranging all the logistics for these informal focus groups (lunch, incentives, video-taping, etc).
. Finalizing a report on the conclusions.
The City has been meeting constituents and conducting regular public meetings. However, there are
important publics that are subsets of the greater public that would be enlightening to hear from. The City
might consider inviting key members of departmental staff, other elected officials or members of the
community (press, local business leaders, etc.) to hear how these groups assess the progress of Bremerton
and how they would prioritize their needs especially in the areas of parks and road projects. This kind of
focus group, if taped, could also be used for excerpting in official reports, public testimony and speeches.
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Communication Plan and Citizen Outreach
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Exhibit B - WORK SCHEDULE
Work to be completed in 2007
Phase One (Research: April- May)
April
. Development of poll questionnaire (by April ih)
. Fielding poll (by April 15th)
. Analyzing poll (by April 2l5t)
May
. Development of focus group protocol (by May l5t)
. Conducting two focus groups in Bremerton (by May 8th)
. Analyzing and completing focus group reports (by May 15th)
Phase Two (Message and Target Communications Plan: June)
Bremerton Message and Targeting Plan (based on research) (by June l5t)
Overall Strategy Meeting with City to Discuss Message Delivery Plan
. Special targeted communities strategy
. Development of special publics data base
. Development story ideas and where the stories might best be told
. Cable TV message delivery ideas
. Individual press plans for City Departments
Phase Three (City Wide Constituency E-mail Base and E-Newsletter: June - July)
Inventory and combine all City Department general/interested public lists (by June 15th)
. Stakeholders and vendors .
. Current and retired City employees
. Civic organization memberships
. Other government agencies
. Others
Develop Template for E~Newsletter
Phase Four (Message Delivery: June 15 through August 15th)
. Meetings with Editorial Boards
. Community meetings
. Public speaking opportunities by the Mayor and key staff
. Testimony to City Council
. E-mail excerpts of the poll to citizens interested in the issues
. Op-ed pieces for local newspapers
. Other individual opportunities to respond to the media
Phase Five (Next Steps: August)
Develop the pro's and con's of setting up a communications office including such considerations as
selecting a professional to staff it, training, etc.
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. Communication Plan and Citizen Outreach
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Exhibit C - FEE SCHEDULE
1. Consulting - Development of a Communications
Plan and Individual Press Plans
Not to Exceed $17,000
Billed hourly at $150/hr
2. City Wide Constituency Email Database
and E-Newsletter Template
Not to Exceed $5,000
Billed hourly at $150/hr
3. Poll
Not to Exceed $18,000
Billed hourly at $150/hr
4. Two Local Focus Groups
Not to Exceed $10,000
Billed hourly at $150/hr
Total Not to Exceed Amount for this Contract of $50,000.
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