HomeMy WebLinkAbout0969 AN ORiDI~L'2,~uE relating to faloe and misle~ding advertising', defining
offen~es, prescribing penalties, repealing ~'~ll ordinances and par~s of
Seati~ 1. This entire ordinance sh~ll be.~deemed an exezcise' of
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· the.police po~r of the St~.te of ~f~.~shing~on and o~ ~he City of Bremerton,
.for the protec~on of the public e~onomic aud souial wolfs, re, l~ealth,
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peace, morals, an~all its 'provisions sh.~ll be liberally construed for ~he
accomplishment ofXt~t purpooe.°
Boo,ion 2. The~erm "person"as used in this ordinance sh~lI be
held to mean ~.nd includ~natural pers.ons of ciPher,.sex, 'firms, co~partner~
chi'ps and corporations, w~ther ac~ing by themselves or by servant, agent
or employee. The singularX~ber shall' include the pl~al and the mas~ulin
publishing3, dissemin~.~ing or el: ,a~ing of any public a~o~cemen~ of an
-offer ~o sell anything whatever in newspaper, pe'riodical, magazine,
p.amphle~, bulletin, ci~cul.ar letter, upon any placard, poster, sign,
picture, or hand hill, or in or upon other advertising medimn wha~ so~
ever, whether like or unlike ~hose he ove en~erated.
Section ~. I~ shall be ~lawful ~o rtise any goods, wares,
or merchandise, securities, service or ~eal ~ by a~o~cing ~he presort
price of ~he same, or any of ~hem ~oge~her wi~h e s~temen~ of any former
price thereof, '~lesssueh former pri~:e be the ~ at which. ~[]e s~me wet.
offered for sale ~o ~he public prior ~o ~heir being 'fered a~ ~he presen~
advertised price.
~]~/, It sh~.ll be unl~wful in advertising for s~.le any ds, war~' or
merchandise, or securities or re~l es~a~e, ~o use in conne ion wi~h the
word "V~tlue" or any synonomous ~erm, any word or figure, as .~$ used,
falsely or fr~udnlently conveying, or in~ended to convey, a me lng tha~
~he ~hing so advertised t~ intrinsically worth more, ~han, or 'iously .
sold in Bremer~on for a hi?:~:her price than ~he price so present ~ised.
It shall be '.o defense ~o ~ prosecution ~der Section 4 tha~
adver~isment Bpon which the prosecution is b.~sed represents the opini:
the accused as ~o value, unless i~ ~ clearly s~a~ted in such adver~ise-
men~ tha~ the representation as ~o w%lu'e ~herein cont:~in~,d is a ma~er
opinion andno~ a s~a~emen~ of fac~,
The wor~ "value" and ~he "worth" a~:.. used in tl~is s~.nd ~he foregoing
- , 0RDiN~:N0~ NO. 969 Con' ~. ' ' '
~c~ion 4 shall be ~eld and ions~rued ~o mean ~he pr,vailing martre~ price a~
wh~h a ~hing Is regularly sold in Bremer~on. .
Sec~ion N. !~.~ be unl~wful ~o' ~.dvertise~for sale any' lo~
miscel~neous.goods, w~res, or merchandise by using ~he s~atemen~ ~.v~ues.up ~o"
a cer~a~price, or any o~her s~emen~ of like imoor~, ~less such person shall
specifically s~a~e in such advertisemen~ ~he name and n~ber of such arnicas
and ~hs ~ price a~ which e~'~oh of said ~r~ioles was offered f~ s~le to ~he
public prior said advertisement.
Seg~ion T~ shall be unlawful ~o advertise for sa. lc any goods, wares
or merchandise :h h~.ve been used, worn, or are second h~%nd, as new or uuused
goods, wares or ~andise, a~]d all used, worn, or second hand goods, wares
er merchandise sold offered for sale shall b e Clearly and pl~.~inly marked
used goods, wares or'me ~.ha~]dise prior ~o ~he sale ~bereof, and any adver~ise-
men~ of Moods, wares or cha. ndise offered for sale ~ha~ includes any used,
worn or second hand goods, .res or mercha~%dise shall clearly indicate and
specify ~ha~ which i~ used, or second hand.
Section ~. I~ shall be for any person engaged in ~he business
of selling goods, w~res or me ~ise, securities, service or real
~o ~dver~ise ~he s~le of ~he same ss i~ shall be s~.~ed in ~he adver~isemen~
of such sale cleverly ~nd unequivo~3all ~hat said ~erson adver~isi~~ such sale
of goods, ware~ or merchandise, secu~ ~s, se~viee or real es~e, is a dealer
in ~he s~me; o~ovided, hold, ever, ~h~'~ ~he ~ver~isemen~ of ~he sale of any
goods, wares or merchandise, securi~ies, s~ice or real est.~e, in such f~m
as ~o make i~ plainly ap)~aren~ ~heref~om ~ha~he person so adver~ising is
servioa, seouri~ies or real ss~e ~.s a business ~gall be daemed a su~lcien~
compliance wi~h ~h8 ~arms of. ~his ~*din~noe.~X%., '
~ person viola.~in~ any of ~he pra~sions ?f ~his o~dinan~e
Se~ion
8.
sh~ll be deemed guilty of a misde~meanor, and u'~on~co~ion ~here~ she,ll
be punish, ed by a fine of no~ more ~h~n One H[mdred ~$100.k DolOrs, or by
imprisonmen~ in ~he city jail for a period of no~ more ~ha~hir~y (~0)
or by bo~h such fine and imorisonmen~,
Section 9. Every person concerned in any ae~ ~ omission~n viol~ion
~f ~his ordinance, whether he directly~ ~erforms or omits ~o perf~anyk
in violation of ~his ordinancm, or aids or abe~s ~he same, whether ~es~
~r absent, and e~ery ~oerson who directly or in~.~irec~ly couneelS, er~cou~ges,
0.RDI~k_N'OE ~0. 969
hires, c induces, or other~vise procures another to commit such violation
is, and shall be. principal under the terms o£ this ordinance, and shall
be proceeded against prosecuted as such. ~
Section 10. the provisions of this ordinance shall apply ~o any
person enga!~ed in the busines of commercial printing, or any person engaged
in the business of publishing ewspaper or period'ic~:~.l, or shy agen~ of su~
persons, who publish any such in good faith and wi~hou~ knowledge
of ~he falsi~y thereof. ~
Section ll. If any section, s~ ~, sub-division sentence, clause
or phrase of this ordinance is for any reason ~o be unconstitutional or vol
such decision shall not affect the validity of the portioms of ~his
ord inanoe.
PASSED BY i~E OIt~ O0~IS:ION, approved by the ~ and athos:bed by bM
?: Oily Clerk in authentication of such paSse,,ge this 20~h day of , 19~2.
ATTEST:
~unty of ~tsap ~ S.S. -
I the undemiEned do ~ ~t ~a a~
8~ fori~oipf is a t;uo and ~rr~t c~ ~
afl ordinance pa~ by the cJ~ commi~u
Of the ~ Of Srlm~n, W~hl~ ~